Case file · hm-group
Multiple major greenwashing tells found in this report.
This is our assessment of H&M Group's own published report, measured against the criteria below. It is an opinion grounded in a fixed, published rubric — not a factual claim about the company's intent. Every finding quotes the report verbatim or names a specific omission. Read the full method.
This claim states a percentage reduction in Scope 3 emissions but does not provide the baseline value or baseline year for this reduction.
“34.6% reduction in Scope 3 greenhouse gas emiss ions”✓ verified verbatim against sourceH&M Group · Annual and Sustainability Report 2025
This statement provides percentage reductions for Scope 1, 2, and 3 emissions but does not explicitly state the baseline value or baseline year for these reductions within this sentence, even though it's mentioned elsewhere.
“Our efforts to reduce greenhouse gas emissions along our val ue chain and optimise resource use have continued to pay off. During the year our greenhouse gas emissions in Scope 1 and 2 decreased by 41 percent and in Scope 3 by 34.6 percent.”✓ verified verbatim against sourceH&M Group · Annual and Sustainability Report 2025
| Tell | Severity | What it means |
|---|---|---|
| Unbaselined headline claim | major | A reduction or improvement claim with no baseline value and no baseline year — progress you can't measure against a starting point. |
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